The main reason, as you can imagine, the actual collection.
I personally love how the colours are combined, keeping the traditional for the season spectrum but layering on more layers(as shown on the images below).
And also the artworks in the background are absolutely stunning!
Very creative thinking bringing up luxury look for the collection.
However as you can see the line is meant to be for more mature men in contrast with the other collection out this season, such as Zara.
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